Stores & Boutiques

Decorative lanterns from across the globe, eco-friendly kitchenware, antique jewellery that's trendier now than it ever was, clothing and footwear, flowers, furniture, wine and everything in between. Take your time to walk the streets of Myrtleford's town centre and you'll be amazed at what you find.

Shopping in Myrtleford

Myrtleford is the largest town in Bright & Surrounds with the diversity of stores to match. Wander the town centre along Myrtle Street (Great Alpine Road), Clyde Street and Standish Street and you'll find everything: boutique stores, homewares, art, wine, clothing, footwear, jewellery, bikes, sporting goods, skis, snowboards and outdoor wear, books, op shops, antiques and beauty products – and plenty of cafes to get your caffeine fix in along the way.

Popular Stores

Some popular stores include Red Ramia Trading – a Moroccon-style bazaar that is deceptively large and full of mesmerising wares from the Middle East and Asia. Other favourites include The Village Trader, with its eco homewares and goods; Greystones Antiques, with its beautiful collection of refurbished period furniture, glassware and jewellery, and Elkemi for womens, mens and kids fashion.

Skis, Bikes & Outdoor Gear

If you love the outdoors, you'll find bicycle gear at the Myrtleford Cycle Centre, where you can also hire bikes to ride the Murray to Mountains Rail Trail; and Rays Ski Shop has everything you'll need for a trip to the snow and is a great place to grab a bargain in the off-season. Another ski rental store you might like to check out is Happy Valley Hub down in Ovens.

Op Shops

Myrtleford also has three fantastic op-shops – The Roundabout Op Shop, MYRT' Op Shop and The Hospital Op Shop – where someone's past love may just become your new favourite. Not only that, but it's a brilliant way of helping the environment by reducing clothing and homewares waste and ensuring items are used for their maximum life.

There's plenty more to discover, so take you're time, have some lunch, and enjoy our lovely little town.

Experiences You'll Love

Red Ramia Trading

Red Ramia Trading is an enormous globe-trotter’s emporium from fishing floats and hand painted tiles to larger than life gorillas. There is certainly more to see than the front entrance suggests. Take a trip through Japan, Morocco and India as you wander through a mixture of hand picked antiques, artisan crafted good and recycled items.…

Myrtleford Flea Market

The Myrtleford Flea Market is held on the second Saturday of each month (excluding winter). Hosted by the Myrtleford Historical Society on the grounds of the Old School Museum, the market sells a variety of art and craft, fresh fruit and vegetables, books, trash and treasure, cakes, jams and preserves, jewellery, plants, clothing, wood craft…

Myrtleford Bush Market

A family-friendly annual Bush Market with endless stalls – fresh produce, art crafts, clothing, candles giftware, outdoor furniture and gardening equipment, plants, socks and jocks, clothing accessories, hats, sunglasses, live entertainment, food court and great coffee. Local artist provide entertainment in a casual environment and free balloon creations for the little ones. Offering lots of…

Alpine Valleys Wine Region

On this tour of the Alpine Valleys you can tailor your visit to include four or five of the regions finest wineries and cellar doors. Pick up from your accommodation in the morning is around 10:00am and drop off around 5:00 – 5:30pm. Experience a range of the boutique wineries that surround Rutherglen including: Touring…

La Fiera Italian Festival Myrtleford

La Fiera festival returns to Myrtleford in 2025. This is a celebration of Myrtleford’s Italian heritage and culture featuring a range of events at various locations and businesses. Keep in touch by checking in on the website and subscribing to receive updates on program events and tickets for La Festa and other events within the…

Pepo Farms

Experience the Goodness within Pepo Farms… Enter through the gorgeous garden flower boxes on your way to Pepo Farms Tasting room. Taste paddock to plate treats including their famous chocolate coated pumpkin seeds or chocolate turmeric walnuts; there’s something for the whole family. Fancy something more refined? Their wood smoked or chili pumpkin seeds will…

Coffee Chakra

Coffee Chakra are micro coffee roasters located in the picturesque town of Myrtleford in the Alpine Valley. The owners and staff pride themselves on offering quick efficient service, delicious house made sweets, chai and specialty coffee roasted for the espresso bar. They supply their specialty coffee to numerous other cafes and food stores around Northeast…

Myrtleford Farmers Market

The Myrtleford Farmers Market is held on the fourth Saturday of each month from at the Piazza, in the heart of Myrtleford in Victoria’s High Country. The market is accredited by the Victorian Farmers Market Association, meaning customers are guaranteed access to quality, freshly harvested produce whilst supporting local farmers and directly putting money back…